Burton’s Concrete
Rebranding and digital strategy implementation
Burton’s Concrete came to us feeling frustrated and defeated after dealing with a vendor that charged high fees and provided minimal support.
They needed a fresh start and a partner they could rely on. We began by designing a new, modern website that better reflected their quality workmanship and professionalism. From there, we revamped their entire brand identity to bring clarity and consistency across all platforms.
Today, we manage their full marketing ecosystem, including social media management, blogging, paid advertising, and drip email campaigns. We’ve also helped them humanize and bring personality to a product as tough as concrete, making it fun, relatable, and engaging for their audience.
Whether it’s peak concrete season or off-season planning, Burton’s knows they can count on us to meet them where they are and keep their business moving forward.
Redesigned their brand identity to better reflect their work, values, and industry presence
Developed a comprehensive digital marketing and content strategy tailored to seasonal needs and audience behavior
Built a reliable content management system to streamline updates and maintain consistency across platforms
Positioned them as a trusted, recognizable brand and created strong top-of-mind awareness within their market
Business Statistics
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- 2 to 3 weeks booked out for concrete projects
- Averaging about 60 qualified leads per month since new site launch
- Has established themselves as leaders in the residential concrete industry
